Khalid Ballouli

It's a Whole New Ballgame: How Social Media is Changing Sports

Khalid Ballouli, Jimmy Sanderson · Sport Management Review · 2012 · 102 citations

Social Medium Monitoring, Communication Social Change, Media Innovation +16

Sonic branding in sport: A model for communicating brand identity through musical fit

Khalid Ballouli, Bob Heere · Sport Management Review · 2014 · 47 citations

Music, Philosophy Of Music, Effective Marketing Communication +20

Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin

Khalid Ballouli, Michael Hutchinson · International Journal of Sport Communication · 2010 · 42 citations

Digital Marketing, Sports Consumption, Communication +17

Sporting Sounds: Relationships between Sport and Music

Khalid Ballouli · Journal of Sport Management · 2012 · 37 citations

Music, Soundscape, Musicology +1

Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees

Khalid Ballouli, Galen T. Trail, Todd C. Koesters et al. · Sport Marketing Quarterly · 2016 · 35 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +29