Concepedia

Michael Hutchinson

MH

Statistics

Publications

11

Citations

184

H-Index

10

Active since

2010

Affiliations

University of Memphis(Current)

University of Tulsa

Coastal Carolina University

Texas A&M University

Collins College

Michael Hutchinson is an author at University of Memphis specializing in management, business, and performance studies.

Top concepts

Publications per year

2010–2017

11

Publications

11

Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin

Khalid Ballouli, Michael Hutchinson · International Journal of Sport Communication · 2010 · 42 citations

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Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency

Michael Hutchinson, Gregg Bennett · Sport Management Review · 2012 · 21 citations

An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games

Choi Jinho, Yosuke Tsuji, Michael Hutchinson et al. · International Journal of Sports Marketing and Sponsorship · 2011 · 19 citations

, , +23

Organizational escalation to an uncertain course of action: a case study of institutional branding at Southern Methodist University.

Adrien Bouchet, Michael Hutchinson · Scholar Commons (University of South Carolina) · 2010 · 18 citations

Organizational Escalation and Retreat in University Athletics: Brand Insulation in Birmingham-Southern College’s Transition to Division III Athletics

Adrien Bouchet, Michael Hutchinson · Journal of Intercollegiate Sport · 2011 · 15 citations · Full text

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