Concepedia
Statistics
Publications
10
Citations
642
H-Index
Active since
2015
Affiliations
Molde University College(Current)
University of Ioannina
University of Salford
University of Central Lancashire Cyprus
University of Patras
Petros Parganas is an author at Molde University College specializing in management, marketing, and arts.
Top concepts
ArtsMarketingManagementSocial MediaFan LoyaltyCommunicationBrand ManagementSports MarketingBrandingAdvertising
Publications per year
2015–2020
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
Christos Anagnostopoulos, Petros Parganas, Simon Chadwick et al. · European Sport Management Quarterly · 2018 · 177 citations · Full text
‘You’ll never tweet alone’: Managing sports brands through social media
Petros Parganas, Christos Anagnostopoulos, Simon Chadwick · Journal of Brand Management · 2015 · 125 citations
Fan Loyalty, Social Media, Social Medium Monitoring +12
The influence of sport sponsorship on brand equity and purchase behavior
Charitomeni Tsordia, Dimitra Papadimitriou, Petros Parganas · Journal of Strategic Marketing · 2017 · 81 citations
Purchase Behavior, Consumer Research, Sports Sponsorship +21
Social media in sport management education: Introducing LinkedIn
Samuel López‐Carril, Christos Anagnostopoulos, Petros Parganas · Journal of Hospitality Leisure Sport & Tourism Education · 2020 · 60 citations · Full text
Social Media, Communication, Arts +2
Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations
Christos Anagnostopoulos, Leah Gillooly, David M. Cook et al. · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2016 · 44 citations · Full text
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