Concepedia

Charitomeni Tsordia

CT

Statistics

Publications

4

Citations

176

H-Index

4

Active since

2015

Affiliations

University of Patras(Current)

Robert Morris University

Charitomeni Tsordia is an author at University of Patras specializing in brand equity, brand management, and sports sponsorship.

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Publications per year

2015–2021

4

Publications

4

The influence of sport sponsorship on brand equity and purchase behavior

Charitomeni Tsordia, Dimitra Papadimitriou, Petros Parganas · Journal of Strategic Marketing · 2017 · 81 citations

, , +21

The Role of Theory of Planned Behavior on Entrepreneurial Intention of Greek Business Students

Charitomeni Tsordia, Dimitra Papadimitriou · International Journal of Synergy and Research · 2015 · 68 citations · Full text

Building a sponsor’s equity through brand personality: perceptions of fans and rivals

Charitomeni Tsordia, Dimitra Papadimitriou, Artemisia Apostolopoulou · Sport Business and Management An International Journal · 2018 · 14 citations

, , +21

Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia

Charitomeni Tsordia, Artemisia Apostolopoulou, Dimitra Papadimitriou · Journal of Strategic Marketing · 2021 · 13 citations

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