Concepedia
Statistics
Publications
32
Citations
3.1K
H-Index
26
Active since
1999
Affiliations
University of Surrey(Current)
Ben-Gurion University of the Negev
University of Southampton
Middlesex University
Tel Aviv University
Jane Hemsley‐Brown is an author at University of Surrey specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessEducationHigher EducationMarketing StrategyBrand StrategyEducation PolicyConsumer ResearchMarketing Communication
Publications per year
1999–2021
Universities in a competitive global marketplace
Jane Hemsley‐Brown, İzhar Oplatka · International Journal of Public Sector Management · 2006 · 846 citations
International Marketing, Brand Strategy, Higher Education Marketing +23
Brand harmonization in the international higher education market
Jane Hemsley‐Brown, Shivonne Goonawardana · Journal of Business Research · 2007 · 280 citations
Marketing, Management, Brand Strategy +4
University choice: what do we know, what don’t we know and what do we still need to find out?
Jane Hemsley‐Brown, İzhar Oplatka · International Journal of Educational Management · 2015 · 178 citations
Postsecondary Education, Higher Education Finance, Higher Education Choice +14
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
Jane Hemsley‐Brown, T.C. Melewar, Bang Nguyen et al. · Journal of Business Research · 2016 · 161 citations · Full text
Marketing, Brand Perception, Brand Identity +8
Service quality and brand loyalty
Jane Hemsley‐Brown, Ibrahim Alnawas · International Journal of Contemporary Hospitality Management · 2016 · 142 citations
Customer Experience, Digital Marketing, Consumer Research +19
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