Concepedia
Statistics
Publications
23
Citations
1.4K
H-Index
19
Active since
2010
Affiliations
Qatar University(Current)
Petra University
Liverpool John Moores University
University of Surrey
University of Reading
Ibrahim Alnawas is an author at Qatar University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorHospitality MarketingStrategic ManagementTourismService Quality
Publications per year
2010–2023
The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Ibrahim Alnawas, Faisal Aburub · Journal of Retailing and Consumer Services · 2016 · 198 citations
Customer Satisfaction, Mobile Marketing, Consumer Satisfaction +13
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Ibrahim Alnawas, Shadi Altarifi · Journal Of Vacation Marketing · 2015 · 149 citations
Consumer Research, Brand Strategy, Hospitality +19
Service quality and brand loyalty
Jane Hemsley‐Brown, Ibrahim Alnawas · International Journal of Contemporary Hospitality Management · 2016 · 142 citations
Customer Experience, Digital Marketing, Consumer Research +19
Examining the key dimensions of customer experience quality in the hotel industry
Ibrahim Alnawas, Jane Hemsley‐Brown · Journal of Hospitality Marketing & Management · 2019 · 130 citations
Customer Experience, Customer Satisfaction, Consumer Research +18
Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
Kamel El Hedhli, Haithem Zourrig, Amr Al Khateeb et al. · Journal of Retailing and Consumer Services · 2023 · 124 citations · Full text
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