Concepedia
Statistics
Publications
26
Citations
1.5K
H-Index
19
Active since
2010
Affiliations
Qatar University(Current)
Petra University
University of Surrey
Liverpool John Moores University
University of Reading
Ibrahim Alnawas is an author at Qatar University specializing in marketing, business, and marketing management.
Publications per year
2010–2024
The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Ibrahim Alnawas, Faisal Aburub · Journal of Retailing and Consumer Services · 2016 · 202 citations
Business, Marketing, Marketing Management +13
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Ibrahim Alnawas, Shadi Altarifi · Journal Of Vacation Marketing · 2015 · 154 citations
Business, Hospitality Management, Marketing +8
Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
Kamel El Hedhli, Haithem Zourrig, Amr Al Khateeb et al. · Journal of Retailing and Consumer Services · 2023 · 151 citations · Full text
Social Sciences, Marketing, Social Psychology +14
Service quality and brand loyalty
Jane Hemsley‐Brown, Ibrahim Alnawas · International Journal of Contemporary Hospitality Management · 2016 · 144 citations
Business, Hospitality Management, Marketing +17
Examining the key dimensions of customer experience quality in the hotel industry
Ibrahim Alnawas, Jane Hemsley‐Brown · Journal of Hospitality Marketing & Management · 2019 · 138 citations
Management, Hospitality Management, Consumer Behavior +12
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