Haithem Zourrig

Consumer revenge behavior: A cross-cultural perspective

Haithem Zourrig, Jean‐Charles Chebat, Roy Toffoli · Journal of Business Research · 2008 · 205 citations

Business, Marketing, Marketing Management +9

Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

Kamel El Hedhli, Haithem Zourrig, Amr Al Khateeb et al. · Journal of Retailing and Consumer Services · 2023 · 151 citations · Full text

Social Sciences, Marketing, Social Psychology +14

Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity

Kamel El Hedhli, Haithem Zourrig, Jean‐Charles Chebat · Journal of Retailing and Consumer Services · 2016 · 120 citations

Social Sciences, Marketing, Social Psychology +10

Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions

Kamel El Hedhli, Haithem Zourrig, Imène Becheur · Journal of Retailing and Consumer Services · 2020 · 76 citations · Full text

Business, Marketing, Marketing Management +11

Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Kamel El Hedhli, Haithem Zourrig · Journal of Marketing Communications · 2022 · 48 citations · Full text

Social Sciences, Psychology, Social Psychology +7