Concepedia

Personal Brand Authenticity

Personal Brand Authenticity is a construct in personal branding theory that denotes the degree to which an individual’s public identity aligns with their internal values, behaviors, and self-perception, thereby distinguishing genuine self-presentation from contrived or fictionalized identity curation.

20

Publications

1.4K

Citations

48

Authors

33

Institutions

Publications per year

2017–2026

13

Parents

Publications

20

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Julie Guidry Moulard, Carolyn Garrity, Dan Hamilton Rice · Psychology and Marketing · 2015 · 337 citations

, , +11

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

Allan Cheng Chieh Lu, Doğan Gürsoy, Carol Yirong Lu · International Journal of Hospitality Management · 2015 · 286 citations

, , +17

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt · Journal of Marketing Research · 2019 · 100 citations

, , +14

You are your brand: Self‐branding and the marketization of self

Jennifer M. Whitmer · Sociology Compass · 2019 · 84 citations

, , +10

A new blueprint for powerful and authentic personal branding

Hubert K. Rampersad · Performance Improvement Journal · 2008 · 80 citations

, , +17

1–5 of 20

Authors

48

  1. HS
    Hanqun Song

    University of Huddersfield, United Kingdom

    1 publications · 67 citations

    1

    h-index

  2. GA
    Guja Armannsdottir

    Nottingham Trent University, United Kingdom

    1 publications · 20 citations

    1

    h-index

  3. JM
    Jennifer M. Whitmer

    California State University, Stanislaus, United States

    1 publications · 84 citations

    1

    h-index

  4. CM
    Claire May

    University of Lincoln, United Kingdom

    1 publications · 19 citations

    1

    h-index

  5. UF
    Ulrich Föhl

    Pforzheim University of Applied Sciences, Germany

    1 publications · 39 citations

    1

    h-index

1–5 of 48

Institutions

33

  1. Royal Holloway University of London

    Egham, United Kingdom

    2 h-index

    2 publications

    154 citations

  2. Pforzheim University of Applied Sciences

    Pforzheim, Germany

    1 h-index

    4 publications

    156 citations

  3. University of Greenwich

    London, United Kingdom

    1 h-index

    2 publications

    58 citations

  4. Chung Yuan Christian University

    Taoyuan City, Taiwan

    1 h-index

    2 publications

    572 citations

  5. Florida Atlantic University

    Boca Raton, United States

    1 h-index

    1 publications

    36 citations

  6. Washington State University

    Pullman, United States

    1 h-index

    1 publications

    286 citations

  7. University of Georgia

    Athens, United States

    1 h-index

    2 publications

    24 citations

  8. University of Canterbury

    Christchurch, New Zealand

    1 h-index

    1 publications

    67 citations

1–8 of 33

Venues

  1. 2

    h-index

  2. Journal of Product & Brand Management

    2 publications · 92 citations

    2

    h-index

  3. Hau Journal of Ethnographic Theory

    1 publications · 72 citations

    1

    h-index

  4. foresight

    1 publications · 16 citations

    1

    h-index

  5. Information Technology and People

    1 publications · 29 citations

    1

    h-index

1–5