Ulrich Föhl

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Frauke Sander, Ulrich Föhl, Nadine Walter et al. · Journal of Brand Management · 2021 · 112 citations · Full text

Green Marketing, Environmental Sustainability Advertising, Consumer Research +22

Read My Face: Automatic Facial Coding Versus Psychophysiological Indicators of Emotional Valence and Arousal

T. Tim A. Höfling, Antje B. M. Gerdes, Ulrich Föhl et al. · Frontiers in Psychology · 2020 · 83 citations · Full text

Affective Design, Affective Variable, Biometrics +21

Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism

Nadine Walter, Ulrich Föhl, Frauke Sander et al. · Journal of Business Research · 2024 · 29 citations · Full text

Automatic facial coding versus electromyography of mimicked, passive, and inhibited facial response to emotional faces

T. Tim A. Höfling, Georg W. Alpers, Antje B. M. Gerdes et al. · Cognition & Emotion · 2021 · 22 citations · Full text

Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers

Nadine Walter, Ulrich Föhl, Lea Zagermann · Journal of Current Issues & Research in Advertising · 2024 · 20 citations

Mediation Model, Consumer Research, Social Influence +29