Concepedia

Nadine Walter

NW

12

Publications

393

Citations

11

H-Index

2008

Active since

Affiliations

Pforzheim University of Applied Sciences(Current)

Nadine Walter is an author at Pforzheim University of Applied Sciences specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBrand AwarenessBrand ManagementConsumer BehaviorBrandingBusinessAdvertisingBrand Equity

Publications per year

2008–2024

12

Publications

12

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Frauke Sander, Ulrich Föhl, Nadine Walter et al. · Journal of Brand Management · 2021 · 112 citations · Full text

Green Marketing, Environmental Sustainability Advertising, Consumer Research +22

Can You Feel it? – the Effect of Brand Experience on Brand Equity

Nadine Walter, Thomas Cleff, Chun‐Yu Lin · SSRN Electronic Journal · 2014 · 44 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +19

Can You Feel It? - the Effect of Brand Experience on Brand Equity

Thomas Cleff, I-Rungtai Lin, Nadine Walter · IUP Journal of Brand Management · 2014 · 40 citations

Marketing, Customer Satisfaction, Brand Equity +14

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

Thomas Cleff, Nadine Walter, Jing Xie · IUP Journal of Brand Management · 2018 · 34 citations

Marketing, Customer Satisfaction, Brand Equity +11

The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions

Nadine Walter, Thomas Cleff, Jing Xie · SSRN Electronic Journal · 2018 · 29 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +25

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