1
Publications
40
Citations
1
H-Index
2014
Active since
I-Rungtai Lin is an author specializing in interactive marketing, experiential marketing, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2014–2014
1
1
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1–1 of 1