Concepedia

Thomas Cleff

TC

Statistics

Publications

14

Citations

722

H-Index

13

Active since

1999

Affiliations

Pforzheim University of Applied Sciences(Current)

Centre for European Economic Research

Thomas Cleff is an author at Pforzheim University of Applied Sciences specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorBrand EquityBrand LoyaltyBrand AwarenessBrand ManagementBranding

Publications per year

1999–2023

14

Publications

14

Determinants of environmental product and process innovation

Thomas Cleff, Klaus Rennings · European Environment · 1999 · 272 citations

A tool to predict perceived urban stress in open public spaces

Martin Knöll, Katrin Neuheuser, Thomas Cleff et al. · Environment and Planning B Urban Analytics and City Science · 2017 · 77 citations

Urban Health, Public Space Design, Environmental Psychology +17

Assessing the lead market potential of countries for innovation projects

Marian Beise, Thomas Cleff · Journal of International Management · 2004 · 76 citations

Economics, Innovation Study, International Business +11

Can You Feel it? – the Effect of Brand Experience on Brand Equity

Nadine Walter, Thomas Cleff, Chun‐Yu Lin · SSRN Electronic Journal · 2014 · 44 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +19

Are there any first‐mover advantages for pioneering firms?

Thomas Cleff, Klaus Rennings · European Journal of Innovation Management · 2012 · 43 citations

First‐mover Advantages, First Mover, Innovation Adoption +25

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