Frauke Sander

Publications

141

Citations

H-Index

2021

Active since

Affiliations

Pforzheim University of Applied Sciences(Current)

Frauke Sander is an author at Pforzheim University of Applied Sciences specializing in brand management, brand awareness, and advertising effectiveness.

ORCID

Top concepts

ArtsBrandingMarketingJournalismManagementAdvertisingCommunicationBrand StrategyBrand AwarenessGreen Marketing

Publications per year

2021–2024

Publications

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Frauke Sander, Ulrich Föhl, Nadine Walter et al. · Journal of Brand Management · 2021 · 112 citations · Full text

Green Marketing, Environmental Sustainability Advertising, Consumer Research +22

Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism

Nadine Walter, Ulrich Föhl, Frauke Sander et al. · Journal of Business Research · 2024 · 29 citations · Full text

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