Concepedia

Lea Zagermann

LZ

1

Publications

20

Citations

1

H-Index

2024

Active since

Affiliations

Pforzheim University of Applied Sciences(Current)

Lea Zagermann is an author at Pforzheim University of Applied Sciences specializing in social impact, trust, and organizational behavior.

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Publications per year

2024–2024

1

Publications

1

Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers

Nadine Walter, Ulrich Föhl, Lea Zagermann · Journal of Current Issues & Research in Advertising · 2024 · 20 citations

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