Carol Yirong Lu

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

Allan Cheng Chieh Lu, Doğan Gürsoy, Carol Yirong Lu · International Journal of Hospitality Management · 2015 · 280 citations

Marketing, Culture, Ethnic Restaurants +11

Service quality and customer satisfaction: qualitative research implications for luxury hotels

Carol Yirong Lu, Celine Berchoux, Michael W. Marek et al. · International Journal of Culture Tourism and Hospitality Research · 2015 · 160 citations

Customer Satisfaction, Luxury, Tourism Management +18

Exploration of new outdoor leisure activities (glamping) during the post-pandemic era

Carol Yirong Lu, Dwi Suhartanto, Brendan T. Chen · Tourism Recreation Research · 2022 · 51 citations

The Study of International Students’ Behavior Intention for Leisure Participation: Using Perceived Risk as a Moderator

Carol Yirong Lu, Wan-Ju Yeh, Brendan T. Chen · Journal of Quality Assurance in Hospitality & Tourism · 2016 · 36 citations

Leisure Study, Taiwanese Government, Education +16

Predicting Tourist Loyalty toward Cultural Creative Attractions the Moderating Role of Demographic Factors

Carol Yirong Lu, David Dean, Dwi Suhartanto et al. · Journal of Quality Assurance in Hospitality & Tourism · 2020 · 35 citations

Customer Satisfaction, Culture, Cultural Creative Attractions +12