Concepedia

Authentic Branding

Authentic Branding is a strategic branding construct within differentiation strategy that denotes the systematic alignment of a brand’s communicated identity with its inherent values, practices, and stakeholder engagements to establish credibility, trustworthiness, and distinctiveness in competitive markets.

49

Publications

5.1K

Citations

107

Authors

72

Institutions

Publications per year

2017–2026

29

Parents

Publications

49

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

, , +15

Measuring consumer-based brand authenticity

Julie Napoli, Sonia Dickinson, Michaël Beverland et al. · Journal of Business Research · 2013 · 665 citations · Full text

, , +12

Authentic: The Politics of Ambivalence in a Brand Culture

Jenna Jacobson · Canadian Journal of Communication · 2013 · 392 citations · Full text

, , +12

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

Allan Cheng Chieh Lu, Doğan Gürsoy, Carol Yirong Lu · International Journal of Hospitality Management · 2015 · 286 citations

, , +17

The impact of brand authenticity on brand trust and SME growth: A CEO perspective

Fabian Eggers, Michèle O’Dwyer, Sascha Kraus et al. · Journal of World Business · 2012 · 268 citations

, , +15

1–5 of 49

Authors

107

  1. MB
    Michaël Beverland

    Monash University, Australia

    4 publications · 901 citations

    4

    h-index

  2. AG
    Amélie Guèvremont

    Université du Québec à Montréal, Canada

    2 publications · 1K citations

    2

    h-index

  3. EH
    EunPyo Hong

    Hanyang University, South Korea

    2 publications · 91 citations

    2

    h-index

  4. BH
    Bernd H. Schmitt

    Columbia University, United States

    2 publications · 164 citations

    2

    h-index

  5. FR
    Felicia Rohlfsen

    University of Pennsylvania, United States

    2 publications · 164 citations

    2

    h-index

1–5 of 107

Institutions

72

  1. Hanyang University

    Seoul, South Korea

    2 h-index

    6 publications

    273 citations

  2. University of St.Gallen

    Saint Gallen, Switzerland

    2 h-index

    2 publications

    164 citations

  3. Anyang University

    Anyang-si, South Korea

    2 h-index

    6 publications

    273 citations

  4. Concordia University

    Montreal, Canada

    2 h-index

    2 publications

    1K citations

  5. University of Liechtenstein

    Vaduz, Liechtenstein

    2 h-index

    5 publications

    834 citations

  6. Curtin University

    Perth, Australia

    2 h-index

    3 publications

    1.4K citations

  7. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    5 publications

    461 citations

  8. University of Bath

    Bath, United Kingdom

    2 h-index

    2 publications

    726 citations

1–8 of 72

Venues

  1. Journal of Business Research

    JBR · 7 publications · 1.1K citations

    7

    h-index

  2. Journal of Brand Management

    3 publications · 219 citations

    3

    h-index

  3. Journal of Product & Brand Management

    2 publications · 173 citations

    2

    h-index

  4. Journal of Destination Marketing & Management

    2 publications · 116 citations

    2

    h-index

  5. 2

    h-index

1–5