Concepedia

Jenna Jacobson

JJ

Statistics

Publications

29

Citations

4.1K

H-Index

21

Active since

2013

Affiliations

Toronto Metropolitan University(Current)

University of Toronto

University of Ottawa

Royal Roads University

Rogers (Germany)

Jenna Jacobson is an author at Toronto Metropolitan University specializing in arts, social media, and communication.

Top concepts

ArtsSocial MediaCommunicationMedia PolicyMass CommunicationManagementMarketingJournalismMedia MarketingSocial Computing

Publications per year

2013–2024

29

Publications

29

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.3K citations · Full text

Authentic: The Politics of Ambivalence in a Brand Culture

Jenna Jacobson · Canadian Journal of Communication · 2013 · 392 citations · Full text

Marketing, Culture, Consumer Culture +7

Social media marketing: Who is watching the watchers?

Jenna Jacobson, Anatoliy Gruzd, Ángel Hernández-García · Journal of Retailing and Consumer Services · 2019 · 265 citations · Full text

Digital Marketing, Online Communication, Social Marketing +22

Sustainable fashion social media influencers and content creation calibration

Jenna Jacobson, Brooke C. Harrison · International Journal of Advertising · 2021 · 134 citations

You are a brand: social media managers’ personal branding and “the future audience”

Jenna Jacobson · Journal of Product & Brand Management · 2020 · 108 citations · Full text

Digital Marketing, Media Innovation, Brand Strategy +24

Rows per page

1–5 of 29