Statistics
Publications
2
Citations
164
H-Index
2
Active since
2022
Affiliations
Felicia Rohlfsen is an author at University of Pennsylvania specializing in brand management, consumer behavior analysis, and digital marketing strategy.
Publications per year
2022–2022
2
2
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Reto Hofstetter, Emanuel de Bellis, Leif Brandes et al. · Marketing Letters · 2022 · 133 citations · Full text
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