Concepedia

Alan Rae

AR

7

Publications

627

Citations

7

H-Index

2008

Active since

Affiliations

University of Southampton(Current)

International Mining Consultants

Alan Rae is an author at University of Southampton specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementDigital MarketingSocial MediaCommunicationInteractive MarketingBrandingMarketing CommunicationSmall Business Marketing

Publications per year

2008–2012

7

Publications

7

Social networks: the future of marketing for small business

Lisa Harris, Alan Rae · Journal of Business Strategy · 2009 · 263 citations

Customer Satisfaction, New Technologies, Digital Marketing +19

Building a personal brand through social networking

Lisa Harris, Alan Rae · Journal of Business Strategy · 2011 · 121 citations

Digital Society, New Technologies, Emerging Media +24

Web 2.0 and micro‐businesses: an exploratory investigation

David Barnes, Fintan Clear, Romano Dyerson et al. · Journal of Small Business and Enterprise Development · 2012 · 117 citations

Small Businesses, Business-to-business Research, Digital Marketing +17

Punching above their weight: the changing role of networking in SMEs

Lisa Harris, Alan Rae, Ivan Misner · Journal of Small Business and Enterprise Development · 2012 · 46 citations

Small Businesses, Networking Styles, Social Influence +17

The online connection: transforming marketing strategy for small businesses

Lisa Harris, Alan Rae · Journal of Business Strategy · 2010 · 33 citations

Customer Satisfaction, New Technologies, Digital Marketing +16

Rows per page

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