Concepedia

Personal Brand Equity

Personal Brand Equity is a construct in personal branding that denotes the added value and differential effect bestowed upon an individual’s professional identity by virtue of their established reputation, recognition, and relational strength, as perceived by stakeholders in comparison to a generic equivalent.

8

Publications

409

Citations

16

Authors

12

Institutions

Publications per year

2017–2026

4

Parents

Publications

8

The Effect of Social Media on Personal Branding Efforts of Top Level Executives

İlkay Karaduman · Procedia - Social and Behavioral Sciences · 2013 · 107 citations · Full text

, , +13

Prime-time animation: television animation and American culture

Choice Reviews Online · 2004 · 86 citations

, , +10

How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

Fei Zhou, Jian Mou, Qiulai Su et al. · Journal of Retailing and Consumer Services · 2019 · 81 citations

, , +16

Personal brand equity: Scale development and validation

Sergey Gorbatov, Svetlana N. Khapova, Janneke K. Oostrom et al. · Personnel Psychology · 2020 · 65 citations · Full text

, , +12

Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen

Elsa Kristiansen, Antonio S. Williams · International Journal of Sport Communication · 2015 · 23 citations · Full text

, , +16

1–5 of 8

Authors

16

  1. JK
    Janneke K. Oostrom

    Vrije Universiteit Amsterdam, Netherlands

    2 publications · 87 citations

    2

    h-index

  2. SG
    Sergey Gorbatov

    Vrije Universiteit Amsterdam, Netherlands

    2 publications · 87 citations

    2

    h-index

  3. SN
    Svetlana N. Khapova

    Vrije Universiteit Amsterdam, Netherlands

    2 publications · 87 citations

    2

    h-index

  4. IM
    Ian Michael

    Zayed University, United Arab Emirates

    1 publications · 13 citations

    1

    h-index

  5. AS
    Antonio S. Williams

    Indiana University Bloomington, United States

    1 publications · 23 citations

    1

    h-index

1–5 of 16

Institutions

12

  1. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    6 publications

    304 citations

  2. Emirates Aviation University

    Dubai, United Arab Emirates

    1 h-index

    1 publications

    13 citations

  3. Norwegian School of Sport Sciences

    Oslo, Norway

    1 h-index

    1 publications

    23 citations

  4. Quanzhou Normal University

    Quanzhou, China

    1 h-index

    1 publications

    81 citations

  5. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    23 citations

  6. Istanbul Aydın University

    Istanbul, Türkiye

    1 h-index

    1 publications

    107 citations

  7. Huaqiao University

    Xiamen, China

    1 h-index

    1 publications

    81 citations

  8. Cairo University

    Giza, Egypt

    1 h-index

    1 publications

    13 citations

1–8 of 12

Venues

  1. 1

    h-index

  2. Journal of accountancy online/Journal of accountancy

    JofA · 1 publications · 12 citations

    1

    h-index

  3. International Journal of Sport Communication

    IJSC · 1 publications · 23 citations

    1

    h-index

  4. Personnel Psychology

    1 publications · 65 citations

    1

    h-index

  5. Heliyon

    1 publications · 13 citations

    1

    h-index

1–5