Concepedia

Personal Brand Experience

Personal Brand Experience is a conceptual framework that systematizes the cumulative perceptions, interactions, and emotional responses individuals encounter when engaging with a personal brand, distinguishing it through its focus on the experiential and relational dimensions shaping brand authenticity, credibility, and audience connection.

28

Publications

1.7K

Citations

74

Authors

55

Institutions

Publications per year

2017–2026

14

Parents

Publications

28

Healthcare branding: developing emotionally based consumer brand relationships

Elyria Kemp, Ravi Jillapalli, Enrique Becerra · Journal of Services Marketing · 2014 · 160 citations

, , +17

Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements

Darrel D. Muehling, David E. Sprott, Abdullah J. Sultan · Journal of Advertising · 2014 · 157 citations

, , +12

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Yaping Chang, You Li, Jun Yan et al. · Journal of the Academy of Marketing Science · 2019 · 155 citations

, , +17

Using Childhood Memories to Gain Insight into Brand Meaning

Kathryn A. Braun-LaTour, Michael S. LaTour, George M. Zinkhan · Journal of Marketing · 2007 · 124 citations

, , +17

Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

Seyed Rajab Nikhashemi, Charles Jebarajakirthy, Khaldoon Nusair · Journal of Retailing and Consumer Services · 2019 · 95 citations

, , +17

1–5 of 28

Authors

74

  1. MS
    Michael S. LaTour

    University of Nevada, Las Vegas, United States

    2 publications · 200 citations

    2

    h-index

  2. KA
    Kathryn A. Braun-LaTour

    University of Nevada, Las Vegas, United States

    2 publications · 200 citations

    2

    h-index

  3. GM
    George M. Zinkhan

    University of Georgia, United States

    2 publications · 200 citations

    2

    h-index

  4. MK
    Manel Khedher

    Manouba University, Tunisia

    1 publications · 17 citations

    1

    h-index

  5. TL
    Tobias Langner

    University of Wuppertal, Germany

    1 publications · 91 citations

    1

    h-index

1–5 of 74

Institutions

55

  1. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    200 citations

  2. University of Nevada, Las Vegas

    Las Vegas, United States

    1 h-index

    1 publications

    76 citations

  3. ESSCA School of Management

    Angers, France

    1 h-index

    3 publications

    45 citations

  4. University of California, Davis

    Davis, United States

    1 h-index

    1 publications

    23 citations

  5. Universidade Estadual de Campinas (UNICAMP)

    Campinas, Brazil

    1 h-index

    1 publications

    92 citations

  6. Georgia State University

    Atlanta, United States

    1 h-index

    1 publications

    155 citations

  7. University of Foggia

    Foggia, Italy

    1 h-index

    1 publications

    15 citations

  8. ICFAI Business School

    Hyderabad, India

    1 h-index

    1 publications

    155 citations

1–8 of 55

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 176 citations

    2

    h-index

  2. Journal of Product & Brand Management

    2 publications · 80 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 200 citations

    2

    h-index

  4. Journal of the Academy of Marketing Science

    1 publications · 155 citations

    1

    h-index

  5. Quality & Quantity

    1 publications · 15 citations

    1

    h-index

1–5