Seyed Rajab Nikhashemi

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

Seyed Rajab Nikhashemi, Helena H. Knight, Khaldoon Nusair et al. · Journal of Retailing and Consumer Services · 2021 · 293 citations · Full text

User Perception, Engineering, Augmented Reality +14

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

Valaei Naser, Seyed Rajab Nikhashemi · Journal of Fashion Marketing and Management · 2017 · 140 citations

Customer Satisfaction, Digital Marketing, Consumer Study +28

A bibliometric analysis of social media in hospitality and tourism research

Khaldoon Nusair, Irfan Butt, Seyed Rajab Nikhashemi · International Journal of Contemporary Hospitality Management · 2019 · 126 citations

Customer Satisfaction, Tourism Management, Hospitality +18

Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

Seyed Rajab Nikhashemi, Charles Jebarajakirthy, Khaldoon Nusair · Journal of Retailing and Consumer Services · 2019 · 90 citations

Customer Satisfaction, Apparel Industry, Fashion +9

The Effect of Customers’ Perceived Value of Retail Store on Relationship between Store Attribute and Customer Brand Loyalty: Some Insights from Malaysia

Seyed Rajab Nikhashemi, Arun Kumar Tarofder, Sanjaya Singh Gaur et al. · Procedia Economics and Finance · 2016 · 65 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +20