Statistics
Publications
11
Citations
733
H-Index
11
Active since
2004
Affiliations
Kathryn A. Braun-LaTour is an author at University of Nevada, Las Vegas specializing in consumer memory, business, and memory.
Publications per year
2004–2007
11
11
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Kathryn A. Braun-LaTour, Michael S. LaTour, Jacqueline E. Pickrell et al. · Journal of Advertising · 2004 · 116 citations
Business, Marketing, Psychology +16
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