Abdullah J. Sultan

Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements

Darrel D. Muehling, David E. Sprott, Abdullah J. Sultan · Journal of Advertising · 2014 · 157 citations

Business, Marketing, Marketing Management +12

Building consumer self-control: The effect of self-control exercises on impulse buying urges

Abdullah J. Sultan, Jeff Joireman, David E. Sprott · Marketing Letters · 2011 · 107 citations

Business, Behavioral Sciences, Psychology +14

Addiction to mobile text messaging applications is nothing to “lol” about

Abdullah J. Sultan · The Social Science Journal · 2013 · 97 citations

Social Sciences, Marketing, Psychology +10

Fear of missing out and self-disclosure on social media: the paradox of tie strength and social media addiction among young users

Abdullah J. Sultan · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 39 citations

Social Sciences, Communication, Psychology +10

Orchestrating service brand touchpoints and the effects on relational outcomes

Abdullah J. Sultan · Journal of Services Marketing · 2018 · 27 citations

Business, Marketing, Marketing Management +17