Concepedia

Jihoon Kim

JK

Statistics

Publications

9

Citations

1.4K

H-Index

9

Active since

2016

Affiliations

Grady Memorial Hospital(Current)

University of Georgia

University of Alabama

Sejong University

Jihoon Kim is an author at Grady Memorial Hospital specializing in marketing, persuasion, and advertising.

Publications per year

2016–2024

9

Publications

9

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Computers in Human Behavior · 2017 · 594 citations

Social Sciences, Communication, Sociology +14

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Telematics and Informatics · 2016 · 498 citations

Business, Marketing, Marketing Management +17

The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model

Wonseok Jang, Jihoon Kim, Soojin Kim et al. · Current Issues in Tourism · 2020 · 112 citations · Full text

Business, Marketing, Marketing Management +14

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands

Joe Phua, Jihoon Kim · Telematics and Informatics · 2018 · 94 citations

Business, Marketing, Marketing Management +15

Pro-veganism on Instagram

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Online Information Review · 2020 · 56 citations

Social Sciences, Communication, Marketing +17

1–5 of 9