Jihoon Kim

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Computers in Human Behavior · 2017 · 577 citations

Social Networks, Social Media, Interpersonal Communication +14

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Telematics and Informatics · 2016 · 486 citations

Social Media, Brand Identification, Personal Branding +12

The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model

Wonseok Jang, Jihoon Kim, Soojin Kim et al. · Current Issues in Tourism · 2020 · 107 citations

Customer Satisfaction, Consumer Research, Social Influence +22

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands

Joe Phua, Jihoon Kim · Telematics and Informatics · 2018 · 91 citations

Advertising, Brand Equity, Management +10

Pro-veganism on Instagram

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Online Information Review · 2020 · 51 citations

Nutrition, Egoistic Vs, Public Health Nutrition +18