Hybrid happening: Organizational reputations in corporate crises

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian · Journal of Advertising · 1990 · 3.8K citations

Social Sciences, Marketing, Social Psychology +12

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 3.3K citations

Business, Marketing, Marketing Management +6

Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory

Corporate Reputation Review · 2007 · 2.7K citations · Full text

Social Sciences, Organization Studies, Organizational Behavior +14

The strategic analysis of intangible resources

Richard Hall · Strategic Management Journal · 1992 · 2.5K citations

Management, Strategic Management, Strategy +16

Reputation: realizing value from the corporate image

Choice Reviews Online · 1996 · 2.2K citations

Management, Strategic Management, Strategy +12