Yoon Hi Sung

Why Do We Indulge? Exploring Motivations for Binge Watching

Yoon Hi Sung, Eun Yeon Kang, Wei-Na Lee · Journal of Broadcasting & Electronic Media · 2018 · 85 citations

Exploring Motivations, Behavioral Decision Making, Behavioral Addiction +17

Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility

Eun Yeon Kang, Yoon Hi Sung · Journal of Marketing Communications · 2021 · 51 citations

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Dong Hoo Kim, Yoon Hi Sung · Computers in Human Behavior · 2015 · 49 citations

Digital Marketing, Targeted Advertising, Social Influence +16

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Rachel Esther Lim, Yoon Hi Sung, Wei‐Na Lee · Journal of Business Research · 2018 · 44 citations

Cross-cultural Communication, Culture, Socially Responsible Product +10

Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

So Young Lee, Yoon Hi Sung, Dongwon Choi et al. · Journal of Business Ethics · 2019 · 44 citations

Psychological Distance, Risk Communication, Crisis Communication +7