Concepedia

Eun Yeon Kang

EY

5

Publications

215

Citations

5

H-Index

2015

Active since

Affiliations

The University of Texas at Austin(Current)

Kutztown University

Eun Yeon Kang is an author at The University of Texas at Austin specializing in social sciences, psychology, and behavioral sciences.

ORCID

Top concepts

Publications per year

2015–2021

5

Publications

5

Why Do We Indulge? Exploring Motivations for Binge Watching

Yoon Hi Sung, Eun Yeon Kang, Wei-Na Lee · Journal of Broadcasting & Electronic Media · 2018 · 85 citations

, , +17

Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility

Eun Yeon Kang, Yoon Hi Sung · Journal of Marketing Communications · 2021 · 51 citations

A Bad Habit for Your Health? An Exploration of Psychological Factors for Binge Watching Behavior

Yoon Hi Sung, Eun Yeon Kang, Wei-Na Lee · 2015 · 29 citations

, , +12

Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel’s green CSR message

Eun Yeon Kang, Lucy Atkinson · Journal of Marketing Communications · 2019 · 27 citations

Beer, wine, or spirits? Advertising's impact on four decades of category sales

Gary B. Wilcox, Eun Yeon Kang, Lindsay A. Chilek · International Journal of Advertising · 2015 · 23 citations

, , +19

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