Concepedia

Wei‐Na Lee

WL

45

Publications

2.5K

Citations

28

H-Index

1992

Active since

Affiliations

The University of Texas at Austin(Current)

Kwangwoon University

Gachon University

Wei‐Na Lee is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingConsumer BehaviorCommunicationInteractive MarketingMarketing CommunicationCultureArts

Publications per year

1992–2022

45

Publications

45

The effect of information overload on consumer choice quality in an on‐line environment

Byung‐Kwan Lee, Wei‐Na Lee · Psychology and Marketing · 2004 · 398 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23

Antecedents and Consequences of Perceived Interactivity

Joonhyung Jee, Wei‐Na Lee · Journal of Interactive Advertising · 2002 · 152 citations

Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Jin Kyun Lee, Wei‐Na Lee · Journal of International Consumer Marketing · 2009 · 152 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +16

Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity

Yeo Jung Kim, Wei‐Na Lee · Journal of Promotion Management · 2009 · 130 citations

Socially Responsible Product, Consumer Skepticism, Advertising +15

Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

Wei‐Na Lee, Ji-Young Hong, Sejin Lee · International Journal of Advertising · 2003 · 121 citations

Rows per page

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