Wei‐Na Lee - Concepedia

Author

Wei‐Na Lee

The University of Texas at Austin ORCID

Also Known As

Wei-Na Lee, Wei-na Lee, Wei‐Na Lee

Publications

2.6K

Citations

H-Index

143

Concepts

All Affiliations

The University of Texas at Austin Kwangwoon University Gachon University

About

Wei‐Na Lee is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	12	12	509
2	Business	11	12	1.1K
3	Education	3	3	72
4	Health Sciences	2	2	85
5	Humanities	1	1	49

Wei‐Na Lee

Publications

2.5K

Citations

H-Index

Page 1

	Year	Citations
The effect of information overload on consumer choice quality in an on‐line environment Byung‐Kwan Lee, Wei‐Na Lee Psychology and Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Study	2004	398
Antecedents and Consequences of Perceived Interactivity Joonhyung Jee, Wei‐Na Lee Journal of Interactive Advertising	2002	152
Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge Jin Kyun Lee, Wei‐Na Lee Journal of International Consumer Marketing Consumer UncertaintyDigital MarketingConsumer StudyCountry-of-origin EffectsConsumer Research	2009	152
Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity Yeo Jung Kim, Wei‐Na Lee Journal of Promotion Management Socially Responsible ProductConsumer SkepticismAdvertisingInteractive MarketingManagement	2009	130
Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States Wei‐Na Lee, Ji-Young Hong, Sejin Lee International Journal of Advertising	2003	121
Teens’ Use of Traditional Media and the Internet Carrie La Ferle, Steven M. Edwards, Wei‐Na Lee Journal of Advertising Research	2000	120
Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience David K. Tse, Wei‐Na Lee Journal of International Marketing International MarketingBrand StrategyConsumer ResearchConsumer CulturePersonal Branding	1993	116
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance Jin Kyun Lee, Byung-Kwan Lee, Wei‐Na Lee Journal of Business Research MarketingInternational Business StrategyInternational BusinessInternational MarketingManagement	2011	93
To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook Jie Zhang, Yongjun Sung, Wei‐Na Lee American Journal of Business Entertainment MarketingDigital MarketingEmerging MediaBrand StrategyContent Creation	2010	70
Acculturation and advertising communication strategies: A cross‐cultural study of Chinese and Americans Wei‐Na Lee Psychology and Marketing Cross-cultural MarketingInternational MarketingEffective CommunicationSocial MarketingConsumer Research	1993	69

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