Concepedia

Byung‐Kwan Lee

BL

17

Publications

904

Citations

14

H-Index

2004

Active since

Affiliations

Kwangwoon University(Current)

The University of Texas at Austin

Rutgers, The State University of New Jersey

Texas State University

Korea Development Institute

Byung‐Kwan Lee is an author at Kwangwoon University specializing in communication, marketing, and management.

Top concepts

MarketingManagementCommunicationConsumer ResearchSocial SciencesSocial PsychologyBehavioral Decision MakingArtsBusinessSocial Influence

Publications per year

2004–2023

17

Publications

17

The effect of information overload on consumer choice quality in an on‐line environment

Byung‐Kwan Lee, Wei‐Na Lee · Psychology and Marketing · 2004 · 398 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23

The effects of information literacy on trust in government websites: Evidence from an online experiment

Taejun Lee, Byung‐Kwan Lee, Seulki Lee-Geiller · International Journal of Information Management · 2020 · 116 citations

Trust Metric, Public Policy, Information Literacy +12

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Wei‐Na Lee, TaiWoong Yun, Byung‐Kwan Lee · Journal of International Consumer Marketing · 2005 · 58 citations

Behavioral Decision Making, International Marketing, Social Psychology +23

The Moderating Effects of Expectation on the Patterns of the Interactivity-Attitude Relationship

Dongyoung Sohn, Cunhyeong Ci, Byung‐Kwan Lee · Journal of Advertising · 2007 · 55 citations

Behavioral Decision Making, Social Psychology, Moderating Effects +16

Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites

Taejun Lee, Seulki Lee-Geiller, Byung‐Kwan Lee · Government Information Quarterly · 2020 · 51 citations

Public Policy, Social Media, Information Behavior +13

Rows per page

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