Concepedia

TaiWoong Yun

TY

Statistics

Publications

3

Citations

112

H-Index

3

Active since

2005

Affiliations

Incheon National University(Current)

TaiWoong Yun is an author at Incheon National University specializing in marketing, marketing management, and business.

Publications per year

2005–2017

3

Publications

3

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Wei‐Na Lee, TaiWoong Yun, Byung‐Kwan Lee · Journal of International Consumer Marketing · 2005 · 58 citations

, , +11

Understanding the moderating effect of motivational values on young consumers' responses to luxury brands: A cross-cultural study of South Korea and the USA

Eun-Sun Lee, Steven M. Edwards, Seounmi Youn et al. · Journal of Marketing Communications · 2014 · 44 citations

, , +17

What You Think You Know: The Effects of Prior Financial Education and Readability on Financial Disclosure Processing

Taejun Lee, TaiWoong Yun, Eric Haley · Journal of Behavioral Finance · 2017 · 10 citations

, , +13

1–3 of 3