Concepedia

Ji-Young Hong

JH

2

Publications

151

Citations

2

H-Index

2003

Active since

Affiliations

The University of Texas at Austin(Current)

Ji-Young Hong is an author at The University of Texas at Austin specializing in interactive marketing, customer satisfaction, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2003–2006

2

Publications

2

Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

Wei‐Na Lee, Ji-Young Hong, Sejin Lee · International Journal of Advertising · 2003 · 121 citations

How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online

Byung-Kwan Lee, Ji-Young Hong, Wei‐Na Lee · Journal of Computer-Mediated Communication · 2006 · 30 citations

Customer Satisfaction, Online Customer Behavior, Consumer Appeal +14

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