Concepedia

Dong Hoo Kim

DH

8

Publications

293

Citations

8

H-Index

2015

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

The University of Texas at Austin

Korea University

Dong Hoo Kim is an author at University of North Carolina at Chapel Hill specializing in marketing, management, and social influence.

Top concepts

MarketingArtsManagementSocial InfluenceAdvertisingCommunicationPersuasionPsychologySocial MediaBrand Awareness

Publications per year

2015–2018

8

Publications

8

Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness

Dong Hoo Kim, Natalee Seely, Jong-Hyuok Jung · Computers in Human Behavior · 2017 · 103 citations

Marketing, Viral Marketing, Social Media +14

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Dong Hoo Kim, Yoon Hi Sung · Computers in Human Behavior · 2015 · 49 citations

Digital Marketing, Targeted Advertising, Social Influence +16

‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level

Dong Hoo Kim, Yongjun Sung, Minette E. Drumwright · International Journal of Advertising · 2016 · 45 citations

Social Psychology, Education, Social Influence +29

Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level

Dong Hoo Kim, Doori Song · Journal of Brand Management · 2018 · 33 citations

Marketing, Consumer Decision Making, Construal Level +9

‘How do you feel about a disease?’ The effect of psychological distance towards a disease on health communication

Dong Hoo Kim · International Journal of Advertising · 2018 · 21 citations

Behavioral Decision Making, Distant Disease, Social Psychology +27

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