Concepedia
Statistics
Publications
13
Citations
495
H-Index
12
Active since
2013
Affiliations
Youngstown State University(Current)
University of Minnesota
Hongik University
University of Florida
University of North Carolina at Chapel Hill
Doori Song is an author at Youngstown State University specializing in marketing, social sciences, and consumer behavior.
Publications per year
2013–2021
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
Mikyoung Kim, Doori Song · International Journal of Advertising · 2017 · 85 citations
Business, Marketing, Marketing Management +17
“How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media
Hyejoon Rim, Doori Song · Journal of Communication · 2016 · 83 citations
Social Sciences, Communication, Social Psychology +16
Consumer response toward native advertising on social media: the roles of source type and content type
Mikyoung Kim, Doori Song, Ahnlee Jang · Internet Research · 2021 · 68 citations
Business, Communication, Marketing +17
The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: The Role of Prior Company Reputation and Blog Responsiveness
Hyejoon Rim, Doori Song · International Journal of Strategic Communication · 2013 · 56 citations
Social Sciences, Communication, Organizational Behavior +17
Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing
Hyejoon Rim, Young Eun Park, Doori Song · Journal of Marketing Communications · 2018 · 48 citations
Social Sciences, Marketing, Social Psychology +15
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