Concepedia
Statistics
Publications
12
Citations
470
H-Index
11
Active since
2013
Affiliations
Youngstown State University(Current)
University of Minnesota
Hongik University
University of Florida
University of North Carolina at Chapel Hill
Doori Song is an author at Youngstown State University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorCommunicationArtsBusinessAdvertisingSocial MediaSocial Sciences
Publications per year
2013–2021
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
Mikyoung Kim, Doori Song · International Journal of Advertising · 2017 · 84 citations
Digital Marketing, Consumer Research, Consumer Attitude +22
“How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media
Hyejoon Rim, Doori Song · Journal of Communication · 2016 · 81 citations
Consumer response toward native advertising on social media: the roles of source type and content type
Mikyoung Kim, Doori Song, Ahnlee Jang · Internet Research · 2021 · 65 citations
Emerging Media, Digital Marketing, Targeted Advertising +27
The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: The Role of Prior Company Reputation and Blog Responsiveness
Hyejoon Rim, Doori Song · International Journal of Strategic Communication · 2013 · 55 citations
Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing
Hyejoon Rim, Young Eun Park, Doori Song · Journal of Marketing Communications · 2018 · 47 citations
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