Concepedia

Ji Mi Hong

JM

4

Publications

77

Citations

4

H-Index

2013

Active since

Affiliations

Oklahoma State University(Current)

Inha University

Ji Mi Hong is an author at Oklahoma State University specializing in advertising, persuasion, and marketing communication.

Top concepts

MarketingManagementPersuasionAdvertisingMarketing CommunicationCovid-19MedicineVirologyJournalismPsychology

Publications per year

2013–2022

4

Publications

4

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising

Ji Mi Hong, Rachel Esther Lim, Lucy Atkinson · Journal of Applied Social Psychology · 2021 · 29 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +26

Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising

Rachel Esther Lim, Ji Mi Hong · Journal of Current Issues & Research in Advertising · 2022 · 21 citations

Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness

Rachel Esther Lim, Yoon Hi Sung, Ji Mi Hong · Telematics and Informatics · 2022 · 15 citations

Online Customer Behavior, Advertising, Privacy Concerns +12

Risk assessment on the epidemics of human infection with a novel avian influenza A (H7N9) virus in Jiangsu Province, China

Wendong Liu, Yefei Zhu, Qi Xian et al. · Journal of Biomedical Research · 2013 · 12 citations · Full text

Vaccination, Risk Assessment, Jiangsu Province +13

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