Concepedia

Chongmoo Woo

CW

3

Publications

507

Citations

3

H-Index

2002

Active since

Affiliations

University of Florida(Current)

Chongmoo Woo is an author at University of Florida specializing in marketing, management, and advertising effectiveness.

Top concepts

Publications per year

2002–2005

3

Publications

3

The Power of Affect: Predicting Intention

Jon D. Morris, Chongmoo Woo, James A. Geason et al. · Journal of Advertising Research · 2002 · 347 citations

, , +21

Elaboration likelihood model: A missing intrinsic emotional implication

Jon D. Morris, Chongmoo Woo, A. J. Singh · Journal of Targeting Measurement and Analysis for Marketing · 2005 · 116 citations · Full text

, , +7

Internet Measures of Advertising Effects: A Global Issue

Jon D. Morris, Chongmoo Woo, Chang-Hoan Cho · Journal of Current Issues & Research in Advertising · 2003 · 44 citations

, , +18

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