Concepedia
Statistics
Publications
17
Citations
3.2K
H-Index
15
Active since
1999
Affiliations
University of Florida(Current)
The University of Texas at Austin
Frostburg State University
Kookmin University
Chang-Hoan Cho is an author at University of Florida specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchAdvertisingCommunicationInteractive MarketingMarketing CommunicationUser ExperienceCustomer SatisfactionArts
Publications per year
1999–2012
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
Hanjun Ko, Chang-Hoan Cho, Marilyn S. Roberts · Journal of Advertising · 2005 · 931 citations
Customer Satisfaction, Digital Marketing, Targeted Advertising +24
WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
Chang-Hoan Cho, University of Texas at Austin is a as- · Journal of Advertising · 2004 · 794 citations
How Advertising Works on the WWW: Modified Elaboration Likelihood Model
Chang-Hoan Cho · Journal of Current Issues & Research in Advertising · 1999 · 276 citations
Customer Satisfaction, Targeted Advertising, Consumer Research +16
Online Shopping Hesitation
Chang-Hoan Cho, Jaewon Kang, Hongsik John Cheon · CyberPsychology & Behavior · 2006 · 172 citations
Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +18
Different Forced-Exposure Levels to Banner Advertisements
Chang-Hoan Cho, Jung-Gyo Lee, Marye Tharp · Journal of Advertising Research · 2001 · 167 citations
Digital Marketing, Targeted Advertising, Consumer Research +19
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