Concepedia

Chang-Hoan Cho

CC

Statistics

Publications

17

Citations

3.3K

H-Index

15

Active since

1999

Affiliations

University of Florida(Current)

The University of Texas at Austin

Frostburg State University

Kookmin University

Chang-Hoan Cho is an author at University of Florida specializing in marketing, business, and advertising.

Publications per year

1999–2012

17

Publications

17

INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

Hanjun Ko, Chang-Hoan Cho, Marilyn S. Roberts · Journal of Advertising · 2005 · 942 citations

Business, Marketing, Marketing Management +17

WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?

Chang-Hoan Cho · Journal of Advertising · 2004 · 813 citations

Business, Marketing, Psychology +16

How Advertising Works on the WWW: Modified Elaboration Likelihood Model

Chang-Hoan Cho · Journal of Current Issues & Research in Advertising · 1999 · 278 citations

Business, Marketing, Marketing Management +17

Online Shopping Hesitation

Chang-Hoan Cho, Jaewon Kang, Hongsik John Cheon · CyberPsychology & Behavior · 2006 · 177 citations

Business, Information Systems, Marketing +12

Different Forced-Exposure Levels to Banner Advertisements

Chang-Hoan Cho, Jung-Gyo Lee, Marye Tharp · Journal of Advertising Research · 2001 · 167 citations

Business, Marketing, Marketing Management +17

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