4
Publications
256
Citations
4
H-Index
1990
Active since
Affiliations
The University of Texas at Austin(Current)
Marye Tharp is an author at The University of Texas at Austin specializing in marketing, brand building, and management.
Top concepts
MarketingBrandingManagementAdvertisingBrand StrategyBrand ManagementBrand DevelopmentConsumer BehaviorConsumer ResearchAdvertising Effectiveness
Publications per year
1990–2001
4
4
Rows per page
1–4 of 4