Concepedia

Jung-Gyo Lee

JL

5

Publications

504

Citations

5

H-Index

2001

Active since

Affiliations

Kyung Hee University(Current)

University of Missouri

Jung-Gyo Lee is an author at Kyung Hee University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementAdvertisingConsumer ResearchInteractive MarketingJournalismPersuasionSocial InfluenceMarketing CommunicationAdvertising Effectiveness

Publications per year

2001–2014

5

Publications

5

The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

Jung-Gyo Lee, Esther Thorson · Journal of Advertising Research · 2008 · 271 citations

Digital Marketing, Consumer Study, Consumer Research +28

Different Forced-Exposure Levels to Banner Advertisements

Chang-Hoan Cho, Jung-Gyo Lee, Marye Tharp · Journal of Advertising Research · 2001 · 167 citations

Digital Marketing, Targeted Advertising, Consumer Research +19

The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement

Jung-Gyo Lee, Jaejin Park · International Journal of Sports Marketing and Sponsorship · 2014 · 28 citations

Product Involvement, Consumer Research, Social Marketing +20

Cognitive and Emotional Processes in Individuals and Commercial Web sites

Jung-Gyo Lee, Esther Thorson · Journal of Business and Psychology · 2008 · 25 citations

Online Customer Behavior, Social Media, Affective Design +13

The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

Yung Kyun Choi, Jung-Gyo Lee · Cyberpsychology Behavior and Social Networking · 2012 · 13 citations

Product Type, Behavioral Decision Making, Online Gaming +26

Rows per page

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