Concepedia

Ki-Tae Yang

KY

1

Publications

16

Citations

1

H-Index

1994

Active since

Affiliations

The University of Texas at Austin(Current)

Ki-Tae Yang is an author at The University of Texas at Austin specializing in advertising effectiveness, brand management, and consumer research.

Top concepts

BrandingEconomicsMarketingManagementAdvertisingPublic HealthBrand StrategyTobacco ControlBrand ManagementSocial Marketing

Publications per year

1994–1994

1

Publications

1

Cigarette Advertising and Consumption in South Korea, 1988–1992

Gary B. Wilcox, Marye Tharp, Ki-Tae Yang · International Journal of Advertising · 1994 · 16 citations

Consumer Economics, Consumer Research, Brand Strategy +19

Rows per page

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