Concepedia

Hongsik John Cheon

HJ

Statistics

Publications

6

Citations

552

H-Index

6

Active since

2003

Affiliations

University of Florida(Current)

Frostburg State University

Hongsik John Cheon is an author at University of Florida specializing in communication, social media, and arts.

Top concepts

CommunicationArtsCultureMarketingManagementSocial MediaUser ExperienceInteractive MarketingAdvertisingConsumer Research

Publications per year

2003–2007

6

Publications

6

Online Shopping Hesitation

Chang-Hoan Cho, Jaewon Kang, Hongsik John Cheon · CyberPsychology & Behavior · 2006 · 172 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +18

Children's Exposure to Negative Internet Content: Effects of Family Context

Chang-Hoan Cho, Hongsik John Cheon · Journal of Broadcasting & Electronic Media · 2005 · 148 citations

Social Context, Communication, Social Sciences +20

CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea

Chang-Hoan Cho, Hongsik John Cheon · Journal of Advertising · 2005 · 145 citations

Customer Satisfaction, Business Culture, International Marketing +27

CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES

Hongsik John Cheon · Journal of Advertising · 2005 · 40 citations

Cross-cultural Communication, Culture, Cross-cultural Issue +8

A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies

Hongsik John Cheon, Chang-Hoan Cho, John C. Sutherland · Journal of International Consumer Marketing · 2007 · 35 citations

Marketing, International Advertising, Culture +11

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