Concepedia

Hanjun Ko

HK

Statistics

Publications

6

Citations

1.3K

H-Index

6

Active since

2000

Affiliations

Kookmin University(Current)

University of Florida

Hanjun Ko is an author at Kookmin University specializing in communication, interactive marketing, and arts.

Top concepts

ArtsCommunicationInteractive MarketingMarketingManagementSocial MediaUser ExperienceMotivationAdvertisingEngineering

Publications per year

2000–2018

6

Publications

6

INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

Hanjun Ko, Chang-Hoan Cho, Marilyn S. Roberts · Journal of Advertising · 2005 · 931 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +24

Cross-Cultural Differences in Perceived Risk of Online Shopping

Hanjun Ko, Jaemin Jung, Jooyoung Kim et al. · Journal of Interactive Advertising · 2004 · 238 citations

Cross-Cultural Differences in Motivations and Perceived Interactivity: A Comparative Study of American and Korean Internet Users

Hanjun Ko, Marilyn S. Roberts, Chang-Hoan Cho · Journal of Current Issues & Research in Advertising · 2006 · 63 citations

Social Psychology, Social Influence, Cultural Factor +24

Global Interactive Advertising

Marilyn S. Roberts, Hanjun Ko · Journal of Interactive Advertising · 2001 · 47 citations

Digital Marketing, International Marketing, Targeted Advertising +17

Internet Uses and Gratifications: Understanding Motivations for Using the Internet

Hanjun Ko · 2000 · 26 citations

Social Media, Engineering, Technology Acceptance Model +11

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