James A. Geason is an author at University of Florida specializing in affective science, management, and social cognition.
Top concepts
EmotionMarketingManagementPsychologyAdvertisingSocial SciencesSocial CognitionVisual MarketingAffect PerceptionAffective Science
Publications per year
2002–2002
1
1
The Power of Affect: Predicting Intention
Jon D. Morris, Chongmoo Woo, James A. Geason et al. · Journal of Advertising Research · 2002 · 347 citations
Behavioral Decision Making, Affective Variable, Affective Neuroscience +21
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