Jon D. Morris

Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1

Jon D. Morris · Journal of Advertising Research · 1995 · 439 citations

Affective Design, Affective Variable, Empathy +29

The Power of Affect: Predicting Intention

Jon D. Morris, Chongmoo Woo, James A. Geason et al. · Journal of Advertising Research · 2002 · 347 citations

Behavioral Decision Making, Affective Variable, Affective Neuroscience +21

Antecedents of True Brand Loyalty

Jooyoung Kim, Jon D. Morris, Joffre Swait́ · Journal of Advertising · 2008 · 295 citations

True Brand Loyalty, Customer Satisfaction, Brand Equity +14

Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

Wonseok Eric Jang, Yong Jae Ko, Jon D. Morris et al. · Psychology and Marketing · 2015 · 177 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +26

Elaboration likelihood model: A missing intrinsic emotional implication

Jon D. Morris, Chongmoo Woo, A. J. Singh · Journal of Targeting Measurement and Analysis for Marketing · 2005 · 116 citations · Full text

Affective Variable, Empathy, Affective Neuroscience +7