Concepedia
Statistics
Publications
83
Citations
5.6K
H-Index
36
Active since
1994
Affiliations
University of Florida(Current)
Texas Tech University
Sungkyunkwan University
Washington State University
Florida State University
Yong Jae Ko is an author at University of Florida specializing in marketing, business, and consumer behavior.
Publications per year
1994–2023
RESIDENTS’ PERSPECTIVES OF A WORLD HERITAGE SITE
Lorraine Nicholas, Brijesh Thapa, Yong Jae Ko · Annals of Tourism Research · 2009 · 477 citations
Architecture, Cultural Studies, Heritage Conservation +14
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
Daehwan Kim, Yong Jae Ko · Computers in Human Behavior · 2019 · 466 citations
Education, Physical Education, Immersive Visualization +9
Branding athletes: Exploration and conceptualization of athlete brand image
Akiko Arai, Yong Jae Ko, Stephen Ross · Sport Management Review · 2013 · 293 citations
Business, Marketing, Marketing Management +9
The influence of service quality on satisfaction and intention: A gender segmentation strategy
Jeoung-Hak Lee, Hyun-Duck Kim, Yong Jae Ko et al. · Sport Management Review · 2010 · 230 citations
Business, Marketing, Marketing Management +15
Athlete brand image: scale development and model test
Akiko Arai, Yong Jae Ko, Kyriaki Kaplanidou · European Sport Management Quarterly · 2013 · 201 citations
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