Concepedia

Yong Jae Ko

YJ

Statistics

Publications

81

Citations

5.4K

H-Index

36

Active since

1994

Affiliations

University of Florida(Current)

Texas Tech University

Sungkyunkwan University

Washington State University

Florida State University

Yong Jae Ko is an author at University of Florida specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchSports MarketingBusinessCustomer SatisfactionBehavioral ScienceConsumer BehaviorSocial SciencesSocial Influence

Publications per year

1994–2023

81

Publications

81

RESIDENTS’ PERSPECTIVES OF A WORLD HERITAGE SITE

Lorraine Nicholas, Brijesh Thapa, Yong Jae Ko · Annals of Tourism Research · 2009 · 468 citations

Heritage Conservation, Cultural Preservation, Cultural Heritage +4

The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction

Daehwan Kim, Yong Jae Ko · Computers in Human Behavior · 2019 · 442 citations

Dance, Performance Studies, Flow Experience +15

Branding athletes: Exploration and conceptualization of athlete brand image

Akiko Arai, Yong Jae Ko, Stephen Ross · Sport Management Review · 2013 · 279 citations

Marketing, Brand Equity, Management +13

The influence of service quality on satisfaction and intention: A gender segmentation strategy

Jeoung-Hak Lee, Hyun-Duck Kim, Yong Jae Ko et al. · Sport Management Review · 2010 · 228 citations

Assessment of event quality in major spectator sports

Yong Jae Ko, James Zhang, Kevin P. Cattani et al. · Managing Service Quality · 2011 · 198 citations

Customer Satisfaction, Performance Studies, Event Quality +12

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