Concepedia
Statistics
Publications
6
Citations
578
H-Index
Active since
2013
Affiliations
University of Florida(Current)
Tokyo University of Science
Akiko Arai is an author at University of Florida specializing in management, marketing, and brand strategy.
Top concepts
MarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessConsumer ResearchBrandingBrand ManagementSports Marketing
Publications per year
2013–2019
Branding athletes: Exploration and conceptualization of athlete brand image
Akiko Arai, Yong Jae Ko, Stephen Ross · Sport Management Review · 2013 · 279 citations
Marketing, Brand Equity, Management +13
Athlete brand image: scale development and model test
Akiko Arai, Yong Jae Ko, Kyriaki Kaplanidou · European Sport Management Quarterly · 2013 · 189 citations
Marketing, Customer Satisfaction, Brand Equity +11
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes
Thilo Kunkel, Rui Biscaia, Akiko Arai et al. · Journal of Sport Management · 2019 · 60 citations · Full text
Consumer Research, Brand Strategy, Sports Sponsorship +19
Content analysis of medical students’ seminars: a unique method of analyzing clinical thinking
Yukari Takata, Gerald H. Stein, Kuniyuki Endo et al. · BMC Medical Education · 2013 · 18 citations · Full text
Strategic match of athlete endorsement in global markets: an associative learning perspective
Yonghwan Chang, Yong Jae Ko, Asli D.A. Tasci et al. · International Journal of Sports Marketing and Sponsorship · 2014 · 18 citations
Associative Learning Perspective, Consumer Research, Strategic Match +18
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