Concepedia
Statistics
Publications
21
Citations
688
H-Index
16
Active since
2011
Affiliations
University of Florida(Current)
University of Minnesota
Texas Tech University
Sungkyunkwan University
Murray State University
Yonghwan Chang is an author at University of Florida specializing in marketing, social sciences, and consumer behavior.
Publications per year
2011–2024
Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations
Wonseok Eric Jang, Yong Jae Ko, Jon D. Morris et al. · Psychology and Marketing · 2015 · 186 citations
Business, Marketing, Marketing Management +17
The effect of perceived brand leadership on luxury service WOM
Yonghwan Chang, Yong Jae Ko, Walter L. Leite · Journal of Services Marketing · 2016 · 51 citations
Business, Marketing, Marketing Management +14
Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship
Yong Jae Ko, Yonghwan Chang, Chanmin Park et al. · Journal of Consumer Behaviour · 2016 · 49 citations
Business, Marketing, Marketing Management +15
Spectators’ emotional responses in tweets during the Super Bowl 50 game
Yonghwan Chang · Sport Management Review · 2018 · 45 citations
Social Sciences, Psychology, Social Psychology +14
The Effects of Implicit Team Identification (iTeam ID) on Revisit and WOM Intentions: A Moderated Mediation of Emotions and Flow
Yonghwan Chang, Daniel L. Wann, Yuhei Inoue · Journal of Sport Management · 2018 · 44 citations · Full text
Social Sciences, Psychology, Social Psychology +13
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