Jang Ho Moon

Pictures Speak Louder than Words: Motivations for Using Instagram

Eunji Lee, Jung‐Ah Lee, Jang Ho Moon et al. · Cyberpsychology Behavior and Social Networking · 2015 · 583 citations

Social Sciences, Communication, Marketing +17

The role of narcissism in self-promotion on Instagram

Jang Ho Moon, Eunji Lee, Jung‐Ah Lee et al. · Personality and Individual Differences · 2016 · 211 citations

Social Sciences, Psychology, Social Psychology +10

Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping

Jang Ho Moon, Eunice Kim, Sejung Marina Choi et al. · Journal of Interactive Advertising · 2013 · 106 citations

Business, Marketing, Marketing Management +17

Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence

Taeyeon Kim, Yongjun Sung, Jang Ho Moon · Telematics and Informatics · 2020 · 88 citations

Business, Marketing, Marketing Management +17

Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression

Yongjun Sung, Jang Ho Moon, Mihyun Kang et al. · Journal of Virtual Worlds Research · 2011 · 51 citations · Full text

Social Sciences, Psychology, Social Psychology +17