Jung‐Ah Lee

Pictures Speak Louder than Words: Motivations for Using Instagram

Eunji Lee, Jung‐Ah Lee, Jang Ho Moon et al. · Cyberpsychology Behavior and Social Networking · 2015 · 572 citations

Digital Marketing, Use Intention, Consumer Research +18

Why we post selfies: Understanding motivations for posting pictures of oneself

Yongjun Sung, Jung‐Ah Lee, Eunice Kim et al. · Personality and Individual Differences · 2016 · 292 citations

Social Identity, Social Media, Personal Identity +13

The role of narcissism in self-promotion on Instagram

Jang Ho Moon, Eunji Lee, Jung‐Ah Lee et al. · Personality and Individual Differences · 2016 · 207 citations

Social Identity, Viral Marketing, Social Media +10

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Eunice Kim, Jung‐Ah Lee, Yongjun Sung et al. · Computers in Human Behavior · 2016 · 197 citations

Behavioral Decision Making, Social Psychology, Behavior Prediction +16

Hide-and-Seek: Narcissism and “Selfie”-Related Behavior

Jung‐Ah Lee, Yongjun Sung · Cyberpsychology Behavior and Social Networking · 2016 · 104 citations

Social Psychology, Social Influence, Communication +20