Concepedia
Statistics
Publications
14
Citations
835
H-Index
12
Active since
1986
Affiliations
University of Florida(Current)
Ewha Womans University
University of Connecticut
Susanna Lee is an author at University of Florida specializing in marketing, source credibility, and advertising.
Publications per year
1986–2023
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
Susanna Lee, Eunice Kim · Journal of Global Fashion Marketing · 2020 · 261 citations
Business, Marketing, Marketing Management +17
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
Susanna Lee, Benjamin K. Johnson · International Journal of Advertising · 2021 · 119 citations
Social Sciences, Communication, Marketing +17
The dark at the end of the tunnel: Doomscrolling on social media newsfeeds.
Bhakti Sharma, Susanna Lee, Benjamin K. Johnson · Technology Mind and Behavior · 2022 · 110 citations · Full text
Social Sciences, Communication, Psychology +17
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness
Susanna Lee, Huan Chen, Yu-Hao Lee · Journal of Product & Brand Management · 2021 · 70 citations
Business, Communication, Marketing +17
Thanatos and Massive Psychic Trauma: the Impact of the Death Instinct on Knowing, Remembering, and Forgetting
Dori Laub, Susanna Lee · Journal of the American Psychoanalytic Association · 2003 · 62 citations
Social Sciences, Behavioral Sciences, Psychology +17
1–5 of 14